Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

Поиск:

Competitive strategy : Techniques for Analyzing Industries and Competitors

Competitive strategy : Techniques for Analyzing Industries and Competitors

Porter Michael E.
1980

Towards a Dynamic Theory of Strategy

Towards a Dynamic Theory of Strategy

Porter Michael E.
1991

What Is Strategy?

What Is Strategy?

Porter Michael E.
1996

The marketing imagination

The marketing imagination

Levitt Theodore
1983

Marketing Myopia

Marketing Myopia

Levitt Theodore
1960