Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

Поиск:

The concept of marketing MIX

The concept of marketing MIX

The concept of marketing MIX

Borden Neil H.
1984

Kohli Ajay K. at al.

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Kohli Ajay K. at al.
1990

Levitt Theodore

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Levitt Theodore
1965

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

Gardner David M.
1986

Мусатова Жанна Б.

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Мусатова Жанна Б.
2015

Jacobson Robert at al.

The Strategic Role of Product Quality

The Strategic Role of Product Quality

The Strategic Role of Product Quality

Jacobson Robert at al.
1987

Aaker David A. at al.

Positioning Your Product

Positioning Your Product

Positioning Your Product

Aaker David A. at al.
1982

Porter Michael E.

The Five Competitive Forces that Shape Strategy

The Five Competitive Forces that Shape Strategy

The Five Competitive Forces that Shape Strategy

Porter Michael E.
2008

Porter Michael E.

Strategy and the Internet

Strategy and the Internet

Strategy and the Internet

Porter Michael E.
2001